Harper Collins has created a new position and appointed Margot Schupf to the new role of editorial director, digital publishing, for the Morrow/Avon/Eos group, which includes Avon Romances. Her plan is to work with the imprints to create original ebooks as well as pull from their backlists.
More information on this move can be found here:
http://www.forbes.com/2009/07/28/harpercollins-ebooks-publishing-technology-paidcontent.html