Amazon, Sony and other ereader manufacturers are starting to drop the prices.    As the way of other technology, this mean the eReader will become more accessible to the public.  Hmm…how long before an ereader is as common on our homes as a DVD player? Or a stereo?

According to Alex Palmer at Adweek, the “Kindle craze is upon us.”   Rob Ederle, principal at the San Jose, Calif.–based Ederle Group,  adds: “We’re getting close to an iPod moment with e-books.  Kindle has shown us how close we are getting, but we can get a lot closer.”

Articles on the topic:

Market for eReaders may be turning the page

The next year is poised to be a breakout one for e-readers as consumers – not just the early adopting technophiles and book lovers – get their hands on them for the first time.

“I think the market is on the verge of exploding, not only in the U.S. but worldwide,” said Neil Jones, inventor of the Cool-er e-reader. “I’m thrilled to be part of this marketplace because it’s potentially immense.” \ read full article

Sony launches low cost pocket ereader

Sony is set to release two low-cost digital e-book readers today, according to a report in the FT. The devices are aimed to take on Amazon’s Kindle and to… \ read full article

Sony and Amazon battle could benefit businesses and consumers.

By: Nicholas Kolakowski

The Forrester report, issued on July 29, found that while the “early adopters” of e-readers were willing to pay higher prices, a second wave of adopters will be younger and more likely to snatch up a $99 device that connects wirelessly for book and document downloading. It also detailed a group of later adopters, likely to be women who currently buy or borrow approximately 2.7 books a month and will want a $149 or $99 price point.

“Whereas Amazon was perfectly positioned to sell to the first wave of e-reader adopters, this group may be more likely to buy from a retailer like Wal-mart or Target,” wrote report author Sarah Rotman. \ read full article

If you don’t own an ereader now, how low would the price need to go in order for you to purchase one?  $199?  Under $100? Less than that?   Tell us where you stand on ereaders in the comments below.